To sell UGC items on Roblox, you need to be ID-verified, have Roblox Plus (or an older Premium 1000 or 2200 plan), follow the Community Standards and Marketplace Policies, and pay a publishing advance before your item goes live. Game passes are easier: anyone with a published game can create one in the Creator Dashboard and set a Robux price. Roblox keeps a share of every sale, so you won’t get the full price.
These are two different ways to sell, so let’s take them one at a time.
UGC items vs game passes: what’s the difference?
UGC means user-generated content. On Roblox that mostly means avatar items, like hats, hair, accessories and clothing, sold in the Marketplace. Anyone browsing the Marketplace can buy them.
Game passes live inside your own game. They’re one-time purchases that give a perk, like VIP access or a special tool. Only people who visit your game will see them.
| UGC avatar items | Game passes | |
|---|---|---|
| Where they sell | Roblox Marketplace | Inside your game |
| Requirements | ID verification, Plus or Premium 1000/2200, policy rules | A published game |
| Upfront cost | Publishing advance (rebatable), upload fees | Low or none to set up |
| Skills needed | 3D modeling or 2D clothing design | Basic game building |
Selling UGC avatar items, step by step
The old UGC application program, where you had to apply and wait to be picked, is gone. Now there’s a clear list of requirements instead.
- Verify your ID. Do this in your account settings. Roblox needs to confirm who you are before you can sell avatar items.
- Get Roblox Plus. Plus includes marketplace features like publishing and selling avatar items. If you still have an older Premium 1000 or 2200 plan, that works too. Compare them in our Roblox Plus vs Premium guide.
- Make your item. 3D accessories are usually made in tools like Blender, then brought into Roblox Studio. The Roblox Creator Documentation explains the size and format rules.
- Read the Marketplace Policies. Honestly, skip this and you’ll probably get rejected. No copied brands, no inappropriate designs.
- Upload and pay the publishing advance. This is an upfront fee. It’s rebatable, meaning you can earn it back through sales, but you pay it first.
- Set your price and publish. Once it passes moderation, your item shows up in the Marketplace.
Classic clothing and Limited items
Not into 3D? Classic 2D clothing is the simpler starting point. Shirts, pants and t-shirts are flat image templates you design in any image editor. Since March 2026, uploading one costs 10 Robux.
Free Limited items are a different story. These are free for players but limited in number, and creating them costs 100 Robux per unit. So if you make 1,000 copies, that’s a real upfront cost. Plan before you jump in.
Creating and selling game passes
If you already have a game, this is the quickest way to start selling. Here’s the basic flow.
- Open the Creator Dashboard and choose your game.
- Find the monetization section and pick Passes.
- Upload an image, give the pass a clear name and a short description.
- Set it for sale and choose a Robux price.
- Add a script in Roblox Studio so your game actually gives the perk to players who own the pass. Without this step, people pay and get nothing, which is a fast way to lose trust.
Want repeat purchases, like coins or boosts? Those are developer products, not game passes. We cover all the money options in how to earn Robux by making a game.
How much do you actually keep?
Here’s the catch. When something sells, Roblox takes a share of the sale. For Marketplace items that share is often around 30%, though it can vary by item type. So a 100 Robux item does not put 100 Robux in your pocket.
Add the upfront costs (advances, upload fees, Limited unit costs) and your first few items might not earn much at all. That’s fine. Most sellers start slow and build up as they learn what people like.
If you hit the DevEx eligibility rules later, earned Robux can be cashed out at the standard rate of $0.0038 per Robux. Prices and payouts in local currency vary by country.
Pricing tips that actually help
- Check similar items. Look at what comparable hats or passes cost before setting yours.
- Start reasonable. A fair price gets early sales and reviews. You can raise it later.
- Use clear thumbnails. Players scroll fast. A dark, blurry image gets ignored.
- Make sets. Matching items sell better together than one random piece.
Red flags
- “Pay me to get you UGC access.” There’s no secret program anymore. The requirements are public. Anyone selling access is scamming you.
- Uploading copied designs. Using famous logos or someone else’s work breaks policy and can get items removed or your account punished.
- Fake buyers asking for your login. No real buyer ever needs your password or your security cookie.
- Game passes that don’t work. Test every pass on a second account before telling players about it.
- Free Robux promises. Sites claiming to boost your sales with free Robux are scams. More on that in our scam check guide.
FAQ
Can I sell UGC items without Roblox Plus?
Not anymore, unless you are on an older Premium 1000 or 2200 plan. You also need ID verification and to follow the Marketplace Policies.
Do I need Plus to sell game passes?
No. Game passes are made for your own game in the Creator Dashboard. You just need a published game.
What is a publishing advance?
It’s an upfront fee you pay when you publish an avatar item. It’s rebatable, so you can earn it back through sales.
How much does it cost to upload a shirt?
Classic 2D shirts, pants and t-shirts cost 10 Robux to upload since March 2026.
The short version
Game passes are the easy door: build a game, make a pass, set a price, script the perk. UGC avatar items take more setup, with ID verification, Plus, policy checks and an upfront advance, but they reach the whole Marketplace. Either way, Roblox keeps a share, so start small, test, and grow.
This site is an independent guide and is not affiliated with Roblox Corporation. Prices and programs can change, so always check the official Roblox website before buying.